Does your keyword show up where Google and Bing look?
Enter a URL and the keyword it should rank for. See whether the keyword — or one of your cluster keywords — is in the title and H1 (the strong signals), plus the URL, meta description and opening copy — and whether the page naturally covers the topic.
How the spots are weighted
- Strong signals — title and H1. The clearest on-page signals of the page's topic. A miss here is a real gap.
- Supporting — URL, meta description, early topical coverage. They help but aren't must-hits. Use the keyword in the URL only when it reads naturally. The meta description isn't a ranking factor; it supports click-through. The opening copy just needs to address the topic — a rewording or cluster term is fine.
- Minor — subheadings and image alt text. Nice to have where they fit naturally.
How the match is graded
- FULL The keyword's words are all there — as the exact phrase, or in a different order. Plurals and possessives count ("heaters", "heater's").
- PARTIAL At least half of the keyword's main words are there, but not all of them.
- MISSING Neither the keyword nor any cluster keyword appears. This is a gap.
How topical coverage is checked
- COVERED The body copy discusses the term at least twice, or gives it a subheading — as the exact phrase or reworded with all its words in one sentence.
- LIGHT Mentioned once in passing. Worth a fuller sentence or two.
- MISSING The body copy never discusses it — a subtopic gap.
The dots show the page's sections (split at each H2/H3, menus and footer excluded); a filled dot means the term comes up in that section. Natural coverage spreads the topic across sections in varied wording instead of repeating one exact phrase.
A cluster keyword counts as a hit only when all of its words appear, so a loose partial match never hides a gap. Small words like "the", "for" and "in" are ignored when checking for the keyword's words in any order.